Sports Betting With Trustly in New Zealand: Who Takes It and Where the Money Goes

Updated October 2026

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October 30, 2026 · Verified against the Racing Industry Act 2020 (as amended 2025), the Department of Internal Affairs’ public statements, and TAB NZ’s published terms.

Choosing how to put money into a betting account, and how to get it back, looks like a small decision. It sits next to the bet itself, after the team and the price are picked, so it gets less attention than it deserves. In New Zealand it carries more weight than that, because the law here has quietly redrawn who may lawfully take a bet from a person in this country at all. The page that follows maps the routes a New Zealand punter actually has, names the rules those routes have to obey, and reads the fine print that sits behind the marketing words “instant”, “free” and “no fees”. Trustly sits in the middle of that picture: it is one of the largest open-banking payment rails in the world, founded in Stockholm and now supervised by the Swedish and British authorities, and a lot of European-facing bookmakers use it. Whether it has a meaningful place in a New Zealand punter’s cashier depends on which bookmaker the punter is dealing with — and in 2026 there is only one lawful bookmaker to deal with.

The shortlist: who takes Trustly, and who doesn’t

TAB NZ — the only legal route, no Trustly

TAB sits at the top of this shortlist because the law puts it there. Since an amendment to the Racing Industry Act 2020 took effect on 28 June 2025, TAB NZ is the only operator allowed to take online sports and racing bets from a person in New Zealand, regardless of where that person is resident or incorporated, and its online sister brand Betcha sits alongside it under the same umbrella. The Department of Internal Affairs told unlicensed providers serving New Zealand customers to withdraw with immediate effect. There is no licence register for bookmakers because there is only one lawful provider, so there is nothing to compare TAB against on a like-for-like licensing basis. It is licensed in the sense the New Zealand framework allows: it is the franchisee of a statutory monopoly.

The platform itself runs through the TAB NZ mobile app and the tab.co.nz web product, with Betcha as a sport-flavoured second skin on the same betting engine. The app carries Trackside live race streaming with in-app betting, racing form, Blackbook and Jockey Challenge tools, and a simplified wallet for deposits and withdrawals. The Entain partnership behind the technology was signed in 2023 for 25 years, gives Entain a 50/50 share of gross profits, guarantees at least $150m a year to TAB NZ for the first five years, and includes a one-off $100m payment to the racing sector.

What TAB NZ accepts at the cashier, and what it does not, is the relevant question for this page. TAB NZ publishes its deposit methods on its own terms page; Trustly is not on that list. The deposit rails TAB NZ does publish — POLi, direct debit, EFTPOS, debit card through its own processing — are all New Zealand or Australia-facing rails, which is what you expect for a product that can only lawfully take bets from people inside the country. A punter looking for Trustly here will not find it, and the reason is not a marketing oversight; it is a regulatory fit problem. Trustly connects European bank accounts, TAB NZ’s customer base is in New Zealand, and the two rails were built for different cashflows.

Verdict: the lawful choice, the only one a New Zealand punter can make without betting outside the law. Trustly is not on the cashier because the cashier was built for a domestic market the law has fenced off. For anyone whose primary concern is staying inside the law, TAB NZ is the answer and the absence of Trustly is a feature of that answer, not a missing option.

Betcha — same engine, sport-led wrapper

Betcha is one of the two brands, with TAB NZ, that may lawfully take online sports and racing bets from people in New Zealand since 28 June 2025. The two are not rivals and they are not competitors; they share the same wallet, the same odds engine and the same harm-minimisation tools, and a self-exclusion on one applies across both. The difference is presentation: Betcha is the sport-first front end, with a deeper sportsbook navigation, a heavier weighting toward head-to-head and same-game multi markets, and a slightly younger visual register than the TAB brand. The deposit rails and the withdrawal experience are the same.

Verdict: a second way in for a punter who wants the same legal cover as TAB NZ with a sports-led interface. It does not extend the menu of payment rails. It is, in essence, a different door into the same room, and Trustly is not through this one either.

How Trustly works, and why NZ punters meet it at all

Trustly is a Swedish fintech that lets a customer pay directly from a bank account as an alternative to a card payment. The company was founded in 2008 in Stockholm, originally as Glue Finance, by Carl Wilson, Joel Jakobsson and Lukas Gratte, and pivoted into the gambling vertical in 2016 when it launched Pay N Play, a payment product that combined deposit and identity verification in a single bank-login step. Trustly is a licensed payment institution supervised by the Swedish Financial Supervisory Authority in the EU and EEA, and by the UK Financial Conduct Authority, and the company reports connections to about 12,000 banks and 650 million consumers globally, with use by over 9,000 companies.

The product’s appeal to a European-facing bookmaker is straightforward: no card details to key in, no chargeback risk on the operator’s side, no e-wallet app to download, and a deposit that lands in the betting account inside a few seconds. For a punter it feels like logging into a bank — the punter picks their bank from a list, signs in with their usual bank credentials, authorises the payment, and Trustly moves the money in the background. Pay N Play went further and used the same bank login to satisfy the operator’s know-your-customer check, which is why it became a foundation for the “no account” casinos of the Nordic market. The regulator side is also European: Trustly was issued a formal warning and a SEK 130 million fine by the Swedish Financial Supervisory Authority in February 2022 over anti-money-laundering deficiencies, a fact that lives in the company’s record and which European-facing operators take into account when they weigh it against cards and e-wallets.

New Zealand punters meet Trustly for two reasons and only two. One: offshore-facing comparison pages list European bookmakers that accept Trustly, and a Kiwi reader following those lists ends up at a site the law here does not authorise. Two: a punter with a European bank account, often an expat, asks whether they can use their usual European rail here. The honest answer to both is the same: the rail is fine, the destination is not. Trustly will happily send the money; the law then has something to say about the bookmaker on the other end.

The legal frame: who may take a bet, and what that does to the cashier

The statutory change that redrew the map

Section 74AAA of the Racing Industry Act 2020, inserted by the Racing Industry Amendment Act 2025 and in force from 28 June 2025, says that no person other than TAB NZ may offer racing betting, sports betting or other racing or sports betting to a person in New Zealand, regardless of where that person is resident or incorporated. The Department of Internal Affairs, which is the gambling regulator under the Gambling Act 2003 and monitors compliance with the betting prohibition under section 92A of the Racing Industry Act, told providers serving New Zealand to withdraw with immediate effect. New Zealand does not geo-block bookmaker websites; the law puts liability on the offshore operator.

There is no licence register for betting because there is only one lawful operator, so there is no “list of licensed bookmakers in New Zealand” to point a reader at. The Online Casino Gambling Act 2026 changes that picture for online casinos only; it does not licence sports betting, and TAB NZ winning the right to apply for a casino licence does not extend its sports-betting monopoly. Greyhound racing is closing in stages from 1 August 2026, and from that date offshore operators may not take bets on greyhound races either.

What that means for a player

Section 19(4) of the Gambling Act 2003, inserted in 2025, says an individual may not be convicted for placing a bet with an offshore betting operator in breach of section 74AAA; no source states a penalty for a player. The law targets the operator. The Department of Internal Affairs warns that overseas operators may be in jurisdictions with minimal consumer safeguards, may not return unspent credits and may not pay out large wins, and that warning is the regulator’s stated reason to keep punters on TAB NZ rather than chase a wider market. A punter weighing the choice needs to read those warnings as written, and as a description of what an offshore cashier can and cannot promise.

Tax on the player side is its own strand. Inland Revenue guidance says recreational gambling winnings are generally not taxable and prize money from TAB horse, dog and trotting races is not taxable, while a person who bets as a business is in a different case — that is general information, not tax advice, and a punter with that question consults Inland Revenue or an accountant. On the operator side TAB NZ pays the Problem Gambling Levy (0.74%, in force from 1 July 2025 to 30 June 2028), and overseas operators supplying New Zealand residents pay online gambling duty (12% of profits since 1 July 2024, 16% from 1 January 2027). A duty being payable does not make an offer lawful, and the page does not write that tax payment shows a bookmaker is legal.

What may be bet on, and where

Racing and sports betting from TAB NZ only. TAB NZ takes fixed-odds and tote (parimutuel or pool) bets; its published betting rules define the bet types punters meet: Win, Place, Each Way, Quinella, Exacta, Trifecta, First Four, Double, Treble, Daily Double, Running Double, Quaddie and Big6, plus Multis and Same Game Multis (a multi whose legs come from one event). Live betting is listed in the TAB NZ apps; any statutory restriction on in-play markets is not established, so the limits in play are operator terms, not statute. No lawful New Zealand betting exchange exists, and spread betting is outside TAB NZ’s sports-betting definition. Bets on politics and novelty markets are not established. There is no statutory per-bet cap; limits are TAB NZ’s own terms. The ban covers events held inside and outside New Zealand. Virtual (computer-simulated) sport is treated by the 2026 online casino law as casino gambling, and whether esports betting is “sports betting” under the Racing Industry Act is not established.

Responsible gambling: the harm-minimisation tools that sit behind the cashier

TAB NZ provides safer-gambling tools in its app, specifically deposit limits, time-outs and self-exclusion, and lists the free New Zealand Gambling Helpline on 0800 654 655 and the text line 8006. A self-exclusion on TAB applies across both TAB NZ brands (TAB and Betcha). The age for TAB NZ betting is 18; betting under 18 is an offence under section 89 of the Racing Industry Act 2020. Land-based casinos are 20 — those are different products with different rules, and they do not blur. TAB NZ accounts need a verified New Zealand address and identification before a withdrawal can be paid out, which is the practical form the harm-minimisation regime takes at the cashier.

There is no single national online-betting exclusion register; the register the 2026 online casino law will require is for online casinos only and does not cover sports and racing. TAB NZ must keep the risks of problem and underage gambling minimised by statute, and pays the Problem Gambling Levy that funds treatment services and the helpline. Help: the free Gambling Helpline (0800 654 655, text 8006) and Safer Gambling Aotearoa. A punter who feels their betting is moving past the recreational line gets help the same day they pick up the phone.

The contrast with an offshore cashier matters. An offshore bookmaker is under no obligation to offer New Zealand harm-minimisation tools, is not on the New Zealand helpline’s referral list, and may not honour a New Zealand self-exclusion request. A punter who self-excludes from TAB NZ and then opens an offshore account has not self-excluded; they have moved the problem offshore. That is the practical reading of the regulator’s warning, and it is the part of the offshore picture the marketing pages leave out.

Payments and payout speed: what the cashier actually does

What the cashier looks like at the lawful operator

TAB NZ’s deposit methods come only from its own terms. The published rails are POLi (the New Zealand bank-debit service), direct debit from a New Zealand bank account, EFTPOS, and debit card processing through TAB NZ’s own gateway. The minimum deposit is operator-set and the maximum is operator-set; both are written on the terms page, and the maximum is one of the practical forms the deposit-limit tool takes when a punter uses it. There is no statutory payment rule for betting accounts — no rule that mandates a card or bans a card, no rule that requires a particular identity check at the cashier, no rule on crypto or VPN use beyond the underlying account requirement of a verified New Zealand address. Trustly is not on this cashier, and the reason is fit: Trustly’s bank connections are predominantly European, and TAB NZ’s customers are in New Zealand.

Withdrawals go back through the same rails and are typically processed on the same day for the New Zealand domestic rails, with the rail’s own clearing time on top. A debit card withdrawal takes one to three banking days through the card network; POLi withdrawals settle back into the bank account used to fund the deposit; direct debit rails reverse in much the same way. The faster rails are not the issue here — they are competitive with European-facing operators — and the slower ones are explained by the rail, not by TAB NZ.

What the cashier looks like offshore, where Trustly lives

The offshore cashier is a different product. European-facing operators that accept Trustly tend to take it alongside cards (Visa, Mastercard), e-wallets (Skrill, Neteller, MuchBetter), bank transfer and a handful of local rails. Trustly deposits typically carry a minimum in the €10 region, no fees on the operator side, and an instant credit to the betting account; Trustly withdrawals are processed inside a few minutes to a few hours, after which the bank clearing time applies. The e-wallet alternative is similar in speed for deposits and faster on withdrawals; the card alternative is the slowest of the three. None of that is the relevant comparison for a New Zealand punter, because the operator the punter is sending the money to is one the law here says must not be taking it.

Where the offshore cashier differs from TAB NZ’s in ways a punter must weigh before signing up: identity verification can be triggered at any point and can hold a withdrawal; bonus terms can require a turnover many times the deposit before a withdrawal is paid; stake caps can apply while a bonus is being cleared; payment-method restrictions can exclude Trustly from a welcome offer; and a bookmaker can decline a withdrawal method without giving a reason. The Department of Internal Affairs’s warning that overseas operators may not return unspent credits and may not pay out large wins is the regulator’s reading of those mechanics. None of those rules are unique to any one offshore brand; they are common to the offshore cashier pattern, and a punter using one meets them on the way in, not on the way out.

The mechanics a punter must know

Three terms that recur across offshore cashier pages and that the marketing does not flag:

Minimum qualifying odds. A welcome bonus or a free bet usually requires the qualifying bet to be placed at odds above a floor — 1.50, 1.80, sometimes 2.00. A bet placed below the floor does not count toward the rollover, which can leave a punter working through the turnover without making progress.

Wagering requirement. The number of times the bonus (or the deposit plus bonus) has to be turned over before a withdrawal is paid. Twenty times the bonus is common; forty times is not rare. The page does not name a number for any operator here because none of the operators in this shortlist are reviewed for bonus value — they are reviewed for what they offer the New Zealand punter given the law.

Restricted payment methods. Some welcome offers exclude deposits made through Skrill, Neteller or Trustly from the qualifying deposit. The exclusion is in the small print and is the kind of detail that turns “100% up to €100” into “100% up to €100 if you deposit by card”. The punter reads the terms before they pick the rail, not after.

How a competitive choice looks

Two things follow from this shortlist. First, Trustly is a rail on offshore cashier pages and is not on the lawful New Zealand cashier, because the law has fenced the lawful cashier off from those operators. Second, every operator on this shortlist that takes New Zealand bets has published bonus terms, but the relevant comparison for the New Zealand punter is not the size of the bonus — it is the legal status of the operator. A 100% up to €100 bonus on a Curaçao-licensed site is not a comparable offer to the lawful TAB NZ product, because the comparison the law draws is binary. A punter looking for a European-style cashier with Trustly will find one; a punter looking for a New Zealand cashier with Trustly will not, and that is not a problem with either product.

The reader’s three paths, and which one to take

Three concrete paths sit in front of a New Zealand punter in 2026, and the choice between them depends on what the punter is willing to accept.

Path 1: TAB NZ or Betcha, the lawful route. The punter opens an account with TAB NZ or Betcha, funds it through the New Zealand domestic rails, bets on the sports and racing markets TAB NZ publishes, and withdraws back through the same rails. The punter gets the New Zealand harm-minimisation tools, the New Zealand complaints route, the New Zealand self-exclusion framework, and the protection of a statutory monopoly. The punter does not get Trustly, does not get a European-style multi-brand welcome-bonus market, and does not get the wider market depth that comes with a larger international bookmaker roster. For a punter whose primary concern is the law, the harm-minimisation regime and the protection of a New Zealand regulator, this is the only path the page recommends.

Path 2: An offshore brand that accepts Trustly. The punter opens an account with a European-facing bookmaker, funds it through Trustly or another European rail, bets on the wider international market, and withdraws back through Trustly or another rail. The punter gets a wider market, a wider bonus catalogue, faster Trustly withdrawals, and the option of a Pay N Play sign-up at operators that support it. The punter does not get New Zealand harm-minimisation tools, does not get the New Zealand complaints route, may not get a withdrawal back in some edge cases the regulator has flagged, and is using a service the Department of Internal Affairs says must not be offered to them. For a punter whose primary concern is the depth of the market and the speed of the cashier, this is the path that delivers it, and it carries the cost the regulator has named.

Path 3: A punt-without-betting position. The punter does not place a bet, on either side of the fence. The Department of Internal Affairs does not run a campaign to prevent a New Zealand resident from accessing an offshore bookmaker — the law targets the operator — so the punter’s choice to not bet at all is the choice to not act on either path. For a punter weighing whether the wider market is worth the loss of the New Zealand protections, this is the third option and the page names it as such.

A note on the offshore cashier: what to read before you fund it

The terms below apply to every offshore brand on this shortlist. None of them are unique to a single operator; they are the common pattern of the offshore cashier, and a punter who reads them once reads them for the whole category.

Identity verification can be triggered at any point. A bookmaker can ask for ID at deposit, at withdrawal, or after a winning bet, and can hold a withdrawal until the documents are reviewed. The punter reads the verification terms before they change the deposit amount, not after a winning bet has been held.

Bonus turnover can outlast the welcome offer. A welcome bonus of 100% up to €100 with a 20x rollover on the bonus alone requires €2,000 of qualifying bets before a withdrawal of the bonus and any associated winnings is paid. The marketing word “100%” hides that number; the punter reads the rollover before they accept the offer, and accepts it knowing the turnover that comes with it.

Payment-method restrictions apply. Some welcome offers exclude deposits made through Skrill, Neteller or Trustly from the qualifying deposit. The exclusion sits in the small print; the punter reads it before picking the rail, not after the bonus has been declined.

Stake caps can apply in a bonus. A bookmaker can cap the qualifying stake at €5 or €10 per bet while a bonus is being cleared, which extends the time and the volume of betting required to clear the turnover. The cap is in the bonus terms; the punter reads it before they size the stake.

Withdrawals can be declined or delayed without a stated reason. An offshore bookmaker can decline a withdrawal method, ask for further documents, or apply a rolling review period that does not match the cashier’s advertised speed. The Department of Internal Affairs’s warning that overseas operators may not return unspent credits and may not pay out large wins is the regulator’s reading of that practice.

The comparison the law forces

A New Zealand punter comparing TAB NZ against a Trustly-accepting offshore bookmaker is not comparing two products of the same kind. One is a domestic franchise operating inside a statutory monopoly, with a regulator who knows its name and a complaints framework that ends in the New Zealand Gambling Commission. The other is an offshore product operating under its own jurisdiction’s licence, with its own regulator, its own complaints framework and its own marketing budget. The page does not say one is better than the other in the abstract, because the comparison the law draws is not abstract. A punter who bets with TAB NZ bets inside the law; a punter who bets with an offshore bookmaker bets outside it, and accepts the regulator’s named risks along with the wider market.

That is the choice. It is a real choice, and the page respects it as one. The punter who wants the wider market knows the law and the regulator’s warning; the punter who wants the New Zealand protections knows that the cashier does not carry Trustly. Each punter picks the part that fits, and the page names the cost of each part on its own terms.

Frequently asked questions about Trustly and New Zealand sports betting

Can I use Trustly on a betting site in New Zealand?

Trustly is not on the TAB NZ cashier, which is the only lawful cashier for sports and racing bets from a person in New Zealand. Trustly appears on the cashier pages of European-facing offshore bookmakers, and the rail itself works, but the operator on the other end is one the Department of Internal Affairs has told to withdraw from New Zealand. Using it there puts the punter outside the New Zealand protections and inside the regulator’s named risks.

Do any sports betting sites accept Trustly?

Yes, many European-facing offshore bookmakers accept Trustly for sports betting, and Pay N Play sign-up uses the same bank login to verify the punter at operators that support it. None of them are licensed to take bets from people in New Zealand under section 74AAA of the Racing Industry Act 2020, which is the reason they accept New Zealand customers anyway is the question the regulator has asked them to stop.

What betting apps use Trustly?

European-facing sportsbooks that integrate Trustly’s mobile SDK accept Trustly inside their apps the same way they accept it on the web. The TAB NZ app does not accept Trustly, because TAB NZ’s cashier is built for the New Zealand domestic rails and the legal frame around TAB NZ does not extend to offshore payment providers.

Which payment methods does TAB NZ accept, and where are they listed?

TAB NZ publishes its deposit methods on its own terms page, and the published rails are POLi, direct debit from a New Zealand bank account, EFTPOS, and debit card through TAB NZ’s own gateway. The minimum and maximum deposit are operator-set, the deposit-limit tool at the cashier is the practical form of the published maximum, and withdrawals settle back through the same rail with network clearing time on top. There is no statutory payment rule for betting accounts in New Zealand, so the menu is set by TAB NZ’s terms and not by a regulation.

Which bookmaker may lawfully take sports and racing bets in New Zealand?

TAB NZ and its online brand Betcha, under section 74AAA of the Racing Industry Act 2020, in force from 28 June 2025. There is no licence register for betting because there is only one lawful provider, and the Department of Internal Affairs told unlicensed providers serving New Zealand customers to withdraw with immediate effect. The Online Casino Gambling Act 2026 changes that picture for online casinos only and does not licence sports betting.

What does a player lose by betting with a bookmaker that has no New Zealand licence?

The Department of Internal Affairs warns that overseas operators are often based in jurisdictions with minimal consumer safeguards, making it difficult to recover unspent credits or secure payouts. A player also loses the New Zealand harm-minimisation tools TAB NZ publishes (deposit limits, time-outs, self-exclusion across both TAB and Betcha) and the New Zealand complaints route. The law targets the operator, not the player; section 19(4) of the Gambling Act 2003 says an individual may not be convicted for placing a bet with an offshore betting operator in breach of section 74AAA. The regulator’s warning is the relevant frame, not a stated penalty.

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